Senior Research Seminar: Sander Heinsalu

Title: "Greater search cost reduces prices"

  • Date: 13 January 2021 from 12:00 to 13:15

  • Event location: Microsoft Teams

Abstract

The optimal price of each firm falls in the search cost of consumers, eventually to the monopoly level, despite the exit of lower-value consumers when search becomes costlier. The reason is that consumers who switch firms can be held up by charging a high price. Greater search cost reduces the fraction of incoming switchers in each firm’s demand, which decreases the hold-up motive, thus the price.

Local Organizers: Elias Carroni, Alessandro Sforza